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Latife Turkish Coffee partnered with Pardon AI to deeply understand in-menu guest behaviour and redesign its sales strategy. By tracking every tap and scroll on the digital menu in real time, Pardon AI revealed which products spiked at which hours, and which categories dominated different dayparts.
Guided by these insights, Latife optimized promos and product highlights, while AI-driven recommendations nudged guests toward higher-value combinations. As a result, average spend per customer increased by 18%, and data-driven campaign, placement, and dynamic pricing decisions delivered up to 30% growth in total sales.
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